The Magical power behind Yes!
My last post was on Power of Networking!. Now I'm back again with another post with a heading "The Magical power of Yes!"...Well, some of you might be wondering, This blog was meant to be for photographers to increase their clients using internet resources, but why are these posts not talking about website, facebook, adwords, etc. Let me give a short answer to your questions, my dear photographers, Internet is very huge and there are numerous ways to market your business on internet but what i'll be teaching you in my initial posts are the essence of marketing,no matter if it's online or offline, it can be used anywhere, anytime. Without strong basics of marketing skills you are bound to lose, some of you might have already tried several online marketing techniques and would have failed to reach the expected results, WHY?...Because your fundamentals of marketing was not right, Please do give importance to these posts and learn some easy and powerful marketing skills to enhance your online and offline client getting skills. So without spending much of your time, I am going to Jump into The magical power behind yes!
Have you had an experience where your friend made you tell that you would never mind watching your favorite movie more than once and later force you to join them for a movie and you had to move with them since you couldn't say "no" as you had to stand by your words?
Here's another common example, anytime before had you been called by a salesperson and being asked if you would like to support for a cause that you would never say no, and later they would ask you for donation in order to promote for that cause and you had to donate them since you were not willing to back off from your words?
Even though you wouldn't have had such an experience, I bet you would have at least witnessed it happening with your friends or relatives. This is one of the secret marketing techniques not only used by salesperson or telemarketer but by big companies to sell products to audience, Don't you wanna equip with one such weapon for yourself?....For your benefit I am not going deep into the Power of yes,but instead give you practical implementation steps to make best use of it,
- List only basic photography packages on your websites/ads.
people when look at a lower cost package feel happy and show interest towards your business, This might not guarantee you a client as of now, but you have made an effort to make them take first "YES"
- Once they are interested to know completely about your offerings, don't display your complete price package, rather offer a small consultation session for free, where you display all your works and ask them wouldn't they like their photographs to be good like the one's you showed them?
Of course, your clients are gonna say "YES", Did you observe, You made customers say another yes..
- Now offer them a link for your complete package price details
Once they click on it, it is again a way of telling "YES" to your proposal
In this way, you make customers say a series of "YES" which puts them in a state which makes them say YES for your premium packages as well!
Hope this post helped you!
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If you've enjoyed this post and looking to learn completely about the power of yes and many more successful client getting strategies, then you can avail the benefit of my subscribed readers by Sign up for our free newsletter!